I believe the goal should always be the pursuit of perfection.

This is what drives me to chase that perfect design and to put so much of myself into my work. Everything I create here, is the summation of all of my principles, knowledge, hard work, and personal dedication to quality.

I design and hand build my gear with the intention that it will last someone a lifetime, and perhaps to even be passed onto someone else. I hope that you choose to carry my gear with you on your adventures. I hope that you appreciate the gear that I have created and that you keep it in good repair. I hope that someday you look at your weathered gear and realize that all of those scratches and patches are a record of a lifetime of adventures and your proof of a life lived well.

Samuel Seitler

Built on a foundation of uncompromising principles.

Sustainable

“Every product must be made from natural - sustainable materials and be 100% free from plastic, plated metal hardware, and synthetic waterproofing agents.”

Our gear is 100% free from plastic, synthetic waterproofing agents, and plated metal hardware. We use only solid corrosion resistant metal hardware, along with veg tanned leather and cotton canvas that has been waxed with 100% natural beeswax. So when your gear does eventually reach the end of its life, you can simply recycle the metal hardware and let the rest naturally decompose in the ground.

Reliable

“Every product must be built to standards that exceed normal use to reduce the chance of product failure and ensure maximum lifespan of the product.”

Whether you’re adventuring through the Northern Michigan wilderness or simply going to work; your gear is the last thing you should have to worry about. Rugged materials like beeswaxed cotton canvas, full-grain leather, brass, copper, aluminum, and stainless steel hardware are at the heart of my ridiculously rugged gear, all held together with high-grade linen thread and rivets.

Purposeful

“Every product must serve a practical and useful purpose.”

Let’s face it, there are a lot of companies that manufacture useless shit that no one really needs.

The last thing this world needs is more flashy disposable products piling up in landfills. We have absolutely no interest in making ornamental or gimmicky items. We take pride in handcrafting beautiful, purpose-driven goods of heirloom quality, that can be passed onto future generations.